is a fleamarket that is aimed towards the young, vintage-loving generation of Korea. It began as a three-way venture between blogger Sukwoo Hong of Your Boyhood, Sukjong Jang, Editor-in-Chief of Cracker Magazine and Minkoo Kang, Director of online shop The Tizza. They were motivated to raise money in the aftermath of the Japanese earthquake and decided to start a project that they knew they would enjoy.

They launched FIFTYSEOUL in March 2011, so named because 50% of the profits of the stallholders and the market all go to charity. They have collaborated with designers such as Viva-H on exclusive FIFTYSEOUL t-shirts (50 limited edition, which are now sold out) in previous markets. They plan to collaborate with more designers in the future, again with profits contributing to charitable causes.

Here’s a taster of a previous FIFTYSEOUL.

The 4th FIFTYSEOUL is happening this Saturday, the 16th July, from 2pm – 7pm at Seoul Social Club, Garosu-gil, Sinsa-dong.

(Image: Your Boyhood).

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